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JÉRÔME FAILLANT-DUMAS
FOUNDER OF L.O.V.E.
Jérôme Faillant-Dumas offers L.O.V.E Editions in response to the need for true limited edition furniture for the elegant, sophisticated interiors.
Drawing on his experience and his continuing work in artistic direction for France's great companies among them Dior, Yves Saint Laurent and Guerlain the pieces he creates exclusively for L.O.V.E Editions follow artistic principles. The beauty of alabasters and lacquers and the subtle innovation of Perspex, sprayed metal and resin are explored.
Vidéos interviews de Jérôme Faillant Dumas
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5 QUESTIONS FOR
JÉRÔME FAILLANT DUMAS
How would you classify your agency?
L.O.V.E. isn't a classic agency. We are men and women inspired by a common passion, which bring together our experience and savoir-faire. An adaptable and open international structure, with a reasonable number of clients so we can rest completely available for each of them and insure a unique and tailored approach for each of the client's needs
How do you define luxury?
Luxury is what we do. It's aesthetics, timelessness. We work with products that were built from intuition and have a strong statement to make. The entire art of a luxury brand is the way in which it structures its vision, the way in which it transmits its dream stemming from its intuition. And its ability to take bold decisions without being influenced by trends in fashion. Eternity is a compromise between nostalgia and the spirit of today.
What are your objectives?
My experience at Chanel, Yves Saint Laurent, and Advisor for Christian Dior Perfumes, showed me that the people who run these giants in the luxury world knew the history of their brand and the direction they wanted to take it better than anybody else. It's our job to understand the roots and legacy of a company so we can better position the brand in today's market. We need to evolve with the brand in terms of quality and artistic image to offer a clearer and timeless vision of the product.
Is it a form of love?
Absolutely! We believe in brands. We love them. Our expertise comes from our rich artistic experience and the intuitive and effective relationship we are able to develop with a brand, as well as our capacity to predict and prepare it for future projects. It's not just about analyzing and taking it apart to understand the brand. We need to feel it, to marry it. To live it.
What are your advantages to seduce a brand?
We are an agency structured to better take into account all the elements of a concept, image, design, packaging, merchandising, edition, communication, film ads. We integrate the skills of a communication agency, a design studio, and an architectural firm, designing each time a unique and cohesive vision for our clients. The image of a brand is a puzzle that must be the most coherent it can be. And love is the best source of coherency.
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Interview Jérôme Faillant-Dumas - Émission BBB - Du Beau, Du Bon, Du Bien-être - Stylia - Chapitre 1/3
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Interview Jérôme Faillant-Dumas - Émission BBB - Du Beau, Du Bon, Du Bien-être - Stylia - Chapitre 2/3
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Interview Jérôme Faillant-Dumas - Émission BBB - Du Beau, Du Bon, Du Bien-être - Stylia - Chapitre 3/3
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Question Maison : Visit of a Haussmanian apartment with Jérôme Faillant-Dumas
JÉRÔME FAILLANT DUMAS
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